Sponsorship. Driving better leadership.
Missed promotions cost leadership talent.
Missed voices stall innovation.
Missed metrics risk reputation and compliance.
Your business can’t afford friction in the talent pipeline. Board expectations, investor scrutiny and ESG regulation demand visible progress in who leads — and how they lead.
The Sponsorship Gap is one of the biggest, unspoken barriers to change. Women receive 54% less sponsorship in the workplace — even less for ethnic minority women and other under-represented groups.
Too few leaders see beyond traditional profiles and advocate in ways that open career and growth opportunities.
Classic training won’t close this gap.
A system is required, one that embeds sponsorship behaviours and mindsets where they should be: at the heart of leadership.
Sponsorship. Driving better leadership.
Sponsorship powers people and performance
When leaders sponsor different talent, outcomes expand.
Greater leadership impact — faster advancement enabling sharper decisions and diversity of thought in executive tiers
New business growth — harnessing untapped innovation and market opportunities
Stronger succession pipelines — a new generation of leaders taking up P&L and strategic roles
Assured trust and governance — staying ahead of ESG, CSRD and stakeholder expectations
More inclusive culture — the full spectrum of talent ready to stay, grow and excel
“Sponsorship is critical. Corporates will lose their talent. There is also ESG — they are being monitored on this.” — Global HR Director
“Sponsorship is more effective than any D&I tactic…it challenges existing biases and offers practical experience in leadership roles.” — Vice President Corporate Affairs
Sponsorship in action
Three core services — grounded in distinction-awarded INSEAD research and The Sponsorship Rings, a proprietary framework designed to offer a systemic approach to any intervention.
1. Learning workshops & programmes
Equip your people with the competence and confidence to sponsor — and be sponsored — successfully. Helen offers formats from introductory sessions to immersive, modular experiences, all designed to engage participants and embed new leadership reflexes.
2. Keynotes & panels
Inspire your audience to see sponsorship as a decisive lever for future leadership, careers and business performance. Helen blends robust data, real cases and powerful storytelling to challenge assumptions and spark fresh thinking that ignite action.
3. Initiative design & consulting
Harness the full power of sponsorship. Helen co-creates an intervention to align with your strategy and culture — whether a pilot, L&D integration or stand-alone programme. She guides you through critical questions and design choices, building in ways to track outcomes and scale impact.
Helen Tubb
Leadership & Inclusion Advisor
Experiencing the presence — and absence — of sponsors left such an indelible mark on Helen’s executive career, it became her mission. She’s now a global specialist in harnessing sponsorship for leadership and business impact.
Helen brings top credentials from business and academia, infused with her authentic story.
30+ years in international corporates — including over a decade in senior executive P&L and strategic roles
INSEAD organisational psychology — qualified to interpret and work with the hidden drivers of human behaviour
DEI leader — spearheading gender-balanced leadership, multi-cultural inclusion and other in-company initiatives
Advocate for intersectional approaches — engaging men, women and non-binary people, and recognising multiple, often invisible barriers to opportunity
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Learn more about Helen’s work — book a 30-minute call.